BigCommerce - Email capture options for cart abandonment

Important note: Remarkety currently supports Abandoned Cart emails for the Stencil theme framework only. If your store is still on Blueprint, you will not be able to use the Abandoned Cart campaigns.

Remarkety helps BigCommerce stores to personalize their email marketing content through cart and browse abandonment campaigns. Apart from getting email addresses of new customers, we also track products viewed/selected/purchased, to make personalization and segmentation of email lists easy.

Cart Abandonment

Cart abandonment campaigns are triggered when a customer puts items in the shopping cart but does not complete the purchase. So, how does Remarkety acquire email addresses from visitors coming to your BigCommerce stores?

Namely when,

  1. Visitor logs in using their account information for your store.
  2. Visitor subscribes to newsletter via Remarkety Pop Up in the same session.
  3. Visitor clicks on any link in email sent by you via Remarkety.*

*Remarkety uses cookies to save the customer's info (identifier token) for 90 days. So next time the customer visits your website, Remarkety will track them and you will be able to followup with relevant campaigns and personal product recommendations.

 

BigCommerce - Email capture options for browse abandonment

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