Remarkety helps PrestaShop stores to personalize their email marketing content through cart and browse abandonment campaigns. Apart from getting email addresses of new customers, we also track products viewed/selected, to make personalization and segmentation of email lists easy.
Browse abandonment campaigns are triggered when a customer browses your PrestaShop store and clicks on various products. So, how does Remarkety acquire email addresses from visitors coming to your PrestaShop stores?
- Visitor subscribes to newsletter via Remarkety Pop Up in the same session.
- Visitor clicks on any link in email sent by you (via Remarkety).*