Web Tracking for BigCommerce Browse Abandonment

Browse abandonment campaign allows you to send emails with product recommendations based on what customers have recently viewed in your store. 

Browse abandonment emails can be very effective. This type of email have high contribution to your purchase funnel and can drive additional revenue. However, since the nature of these emails is very personal, you should be sensitive and not overuse this powerful tool.

The new Browsing Abandonment campaign is now available to BigCommerce store owner and we are able to identify visitors that click on Remarkety emails.

1. Login to the store's back end.

2. Go to Store Setup > Design > Edit HTML/CSS

3. Under “Other template files” locate the “footer.html” panel layout file.

4. Place the following code at the end of the footer.html file:

<script>var _rmData = _rmData || [];
   _rmData.push(['setStoreKey', 'STORE_ID']);
</script>
<script>(function(d, t) {
 var g = d.createElement(t),
     s = d.getElementsByTagName(t)[0];
 g.src = 'https://d3ryumxhbd2uw7.cloudfront.net/webtracking/track.js';
 s.parentNode.insertBefore(g, s);
}(document, 'script'));</script>​

5. Make sure to replace STORE_ID with the store id from the API Key page on Remarkety - https://app.remarkety.com/account/storesettings#tab_api_keys


 

6. If your layout file looks something like the image below, you can save it:

 

7. To track product views, select the “product.html” file on the left.

 

8. Place the following code at the end of the “product.html” file, before the </body> closing tag:
<script>
var _rmData = _rmData || [];
_rmData.push(['productView', {
   productId: %%GLOBAL_ProductId%%,
   productCategories: [],
   productCategoriesIds: [],
}]);
</script>

9. Save the layout.

 

You're all set! You can now open and create your awesome Browser Abandonment campaign. 

If you have any additional questions, please feel free to contact support@remarkety.com. 

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