How to Use the Email and SMS Subscription Form and Popup Feature


Remarkety's new email and SMS subscription form and popup feature is a great way to collect leads and grow your subscriber list. This tool is designed to enhance your e-commerce marketing strategies by simplifying the subscription process. With an array of ready-to-use templates, a rich drag-and-drop template editor, and smooth functionality on both desktop and mobile devices, this feature propels you further toward becoming a multi-channel marketing hero!



To create a popup:

  1. From the left menu, click on the "Popup Signup Form" menu item.
  2. Click on the 'Design' or 'Popup Templates' tabs to choose from a variety of templates or create your own design using the drag-and-drop editor.
  3. Edit the email and SMS opt-in form (if needed).
  4. Set the options for your popup (see below).
  5. Don't forget to click "Save".
  6. Copy and paste the JS code into your website's main page. Make sure to add it just before the end </body> tag.

Remarkety-Subscription-Pop-up-Form-Builder 2.png

Customizing Your Pop-up

  1. Delay Time: Set a delay for the pop-up to appear after a visitor lands on your page. This can be adjusted to appear immediately (0 ms) or after a specific duration.
  2. Success Message: Customize the message that will be displayed after a successful subscription. Ensure it is courteous and thank the subscriber.

Here is a short video on how to use the popup form editor

Advanced Settings

  1. Show Once Per User: Enable this to ensure the pop-up only appears once per user, enhancing user experience by avoiding repeated interruptions.
  2. Mobile Devices: Decide whether to show the pop-up on mobile devices, considering the different user experience on smaller screens.
  3. Double Opt-In: Enable this feature to send a confirmation email to subscribers, ensuring their genuine interest and compliance with anti-spam regulations.
  4. Tagging Subscribers: Assign a specific tag to new subscribers for efficient segmentation and targeted follow-up campaigns.

Examples of Effective Subscription Pop-ups

  • Time-limited Offer: Create a pop-up that offers a special discount for new subscribers, compelling immediate action.
  • Exclusive Content: Offer access to exclusive content, such as eBooks or webinars, in exchange for email and SMS subscriptions.
  • Membership Club: Invite visitors to join a loyalty program or membership club for special perks, which can lead to increased customer retention.

Why is this feature important for e-commerce marketing?

Popups are a great way to capture the attention of website visitors and encourage them to sign up for your email and SMS lists. By growing your subscriber list, you can reach out to potential customers with targeted marketing messages and promotions. This can help you increase sales and conversions.

The subscription pop-up feature is a crucial tool for e-commerce marketers for several reasons:

  1. List Building: It is a powerful way to build an email and SMS list, which is an asset for any e-commerce business.
  2. Lead Capture: Pop-ups serve as an effective lead capture tool, turning website visitors into potential customers.
  3. Personalization: By tagging subscribers, you can segment your audience and send personalized, targeted messages.
  4. Conversion Rate: Well-timed and well-designed pop-ups can significantly improve conversion rates.
    Compliance: The double opt-in feature helps in maintaining compliance with GDPR and other anti-spam regulations.


Remarkety’s subscription pop-up form and popup feature offer a sophisticated yet user-friendly approach to capturing leads and building a robust marketing list. By leveraging this tool effectively, e-commerce businesses can enhance their customer engagement and drive growth.

For any assistance or advanced customization, please contact our support team, and we'll be happy to help you optimize your marketing campaigns.


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