Remarkety helps VirtueMart stores to personalize their email marketing content through cart and browse abandonment campaigns. Apart from getting email addresses of new customers, we also track products viewed/selected, to make personalization and segmentation of email lists easy.
Cart abandonment campaigns are triggered when a customer browses your VirtueMart store and clicks on various products, but does not complete the purchase. So, how does Remarkety acquire email addresses from visitors coming to your VirtueMart stores?
- Visitor logs in using their account information for your store.
- Visitor subscribes to newsletter via Remarkety Pop Up in the same session.
- Visitor subscribes via Remarkety embedded form on your store website.
- Visitor clicks on any link in email sent by you (via Remarkety).*