A Complete Guide to Birthday Journeys in Remarkety

Birthday campaigns are one of the most effective ways to build meaningful connections with your customers: they offer a personalized and celebratory touch that boosts engagement and fosters loyalty. Using the Journey Editor, Remarkety provides two distinct approaches to creating birthday campaigns. This guide will help you understand these options and how to leverage them for maximum impact.

Why Are Birthday Campaigns Important?

Birthday campaigns are highly valued by customers. 

  • They personalize customer experience: Birthday messages make customers feel valued and appreciated, enhancing their relationship with your brand.
  • Lead to higher engagement rates: Emails with personalized birthday offers often achieve higher open and click-through rates.
  • Increase sales opportunities: A well-crafted birthday campaign with exclusive offers can drive repeat purchases and boost revenue.
  • Builds brand loyalty: Thoughtful gestures like birthday campaigns encourage customers to stay connected with your brand.

Types of Birthday Campaigns you can send in Remarkety

1. By the # of Days in Advance

This type of automation allows you to send an email a specific number of days before or after a customer’s birthday. It’s perfect for sending early birthday wishes with an exclusive discount or gift and following up afterwards to offer a belated incentive or a thank-you message.

2. Birthday-Month Campaigns in Journeys

This approach targets all customers whose birthdays fall within a given month. This campaign lets you:

  • Extend the Celebration Window: Not all customers will act on an offer sent exactly on or before their birthday. A birthday-month campaign gives them more time to take advantage of your promotion, increasing the likelihood of engagement.
  • Align with the Season: You can align birthday-month campaigns with other seasonal promotions, doubling the impact of your efforts. For instance, a July birthday campaign could tie into summer sales.
  • Community Feel: By acknowledging a group of birthdays together, the campaign can foster a sense of community and shared celebration among your customers.

This approach works especially well for brands with larger customer bases or those looking to simplify birthday campaign logistics while maintaining a personal touch.

 

How to Set Them Up:

Follow these steps to easily set up your birthday campaigns:

  1. Access the Journey Editor: Open the Journey Editor in Remarkety to begin creating your campaign.

  2. Select the "Birthday" Trigger: Choose the birthday trigger to target customers based on their special day.

  3. Choose a Trigger Type:

    • Opt to send emails a specific number of days before or after the customer’s birthday.

    • Or, select the option to trigger emails based on the customer’s birthday month.

  4. Set the Timing: Configure the timing for your selected trigger to ensure emails are sent at the right moment.

  5. Design Your Email: Create a personalized and engaging email, complete with a heartfelt birthday message and a special offer. Feel free to add additional steps to the journey if needed: a reminder, a thank you, resending to those who didn't open it, etc. 

  6. Activate Your Journey: Once everything is ready, activate the journey to start delivering your birthday messages.

Best Practices for Birthday Campaigns

  • Personalize the Subject Line and Message: Birthday emails thrive on a personal touch. Be sure to include your subscriber’s first name in both the subject line and the body of the email to grab attention and encourage clicks.
  • Create a Clear Call-to-Action (CTA): While celebrating the customer, your email should guide them toward an action. Use an eye-catching button with text like “Claim Your 20% Off Now” or “Redeem Your Birthday Gift” to drive engagement.
  • Offer Unique Incentives: Go beyond standard discounts! Consider offering creative rewards like a "Buy One, Get One" deal, a free gift with any purchase, or exclusive access to a limited-time product. These offers can stand out and encourage customers to take action.

  • Keep It Short and Sweet: Birthday emails should be concise and to the point. Greet your subscriber with warm birthday wishes and briefly outline the incentive or special offer you’re providing.
  • Add a Festive Touch: It’s a celebration! Use playful visuals, vibrant colors, and fun typography to create a design that exudes excitement and joy. This will help the email feel more engaging and on-theme.

Conclusion

Birthday campaigns are a win-win strategy for e-commerce brands. They create a positive customer experience while driving sales and fostering loyalty. Whether you choose the precision of X Days in Advance Automations or the broader reach of Birthday-Month Campaigns in Journeys, Remarkety provides the tools you need to make every customer’s birthday memorable. Start planning your birthday campaigns today and watch your customer relationships thrive!

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