Remarkety's Journey Editor allows you to manage complex multi-step campaigns within a single workflow. If you've previously used the Automations feature for campaigns like a three-part abandoned cart series, this guide will walk you through how to migrate these automations into a Journey, without needing to re-build it from scratch.
Why Migrate to Journeys?
In Automations, a three-part series (like an abandoned cart sequence) required three separate campaigns.
With Journeys, all the steps can now be managed in one streamlined and intuitive flow. This simplifies campaign management, reduces the chance of errors, and opens the door to more advanced features, such as multi-channel communication- in a journey you are able to incorporate SMS alongside emails, providing a more versatile customer engagement experience.
Benefits of Using Journeys for Abandoned Cart Campaigns
-
Centralized Management: Manage all steps of your abandoned cart series in one place.
-
Multi-Channel Communication: Combine emails and SMS for improved engagement.
-
Advanced Analytics: Monitor performance metrics for the entire journey in a unified dashboard.
By migrating your abandoned cart Automations to Journeys, you’ll streamline your marketing efforts and unlock new opportunities to reconnect with customers who leave items behind. Start migrating today and take advantage of these powerful features!
Step-by-Step Guide to Migrate an Abandoned Cart Automation to a Journey
1. Save Your Abandoned Cart Automation Templates
Before creating a Journey, you’ll need to save the email templates from your existing abandoned cart campaigns:
-
Go to your existing abandoned cart Automation campaigns in Remarkety.
-
Open each part of the campaign (e.g., Part 1, Part 2, Part 3 of your abandoned cart series).
-
Save each email template for reuse by following these steps:
-
Open the email editor for each campaign.
-
In the top right corner, click More Actions > Save as Template
-
Save the template under a unique and identifiable name (i.e."Abandoned Cart Email 1 Hour").
-
2. Create a New Abandoned Cart Journey
Now that your templates are saved, you can create a new Journey:
-
Navigate to the Journeys section in Remarkety.
-
Click on Create New Journey and select a name for your journey (e.g., "Abandoned Cart Journey").
3. Add Abandoned Cart Emails to the Journey
Once the journey is created, you can add emails from your saved Automation templates:
-
In the Journey editor, add the first email step and click Create New Template.
-
Under the email content editor, click Import from Automations (1). Select the saved template for the first part of your abandoned cart series (2).
-
Repeat this process to add additional steps for the second and third emails in the series. Optional: Add SMS Steps to the Abandoned Cart Journey.
Best Practices for Timing
-
Email 1: Send 1 hour after the cart is abandoned. This email serves as a gentle reminder.
-
Email 2: Send 24 hours after the cart is abandoned. Highlight the value of the product and include any offers.
-
Email 3: Send 48 hours after the cart is abandoned. Create urgency with messaging about limited stock or time-sensitive discounts.
4. Test and Activate Your Abandoned Cart Journey!
Comments
0 comments