Remarkety helps Magento/Magento2 stores to personalize their email marketing content through cart and browse abandonment campaigns. Apart from getting email addresses of new customers, we also track products viewed/selected/purchased to make personalization and segmentation of email lists easy.
Cart abandonment campaigns are triggered when a customer puts items in the shopping cart but does not complete the purchase. So, how does Remarkety acquire email addresses from visitors coming to your Magento/Magento2 stores?
- Visitor logs in using their account information for your store.
- Visitor subscribe's to newsletter via default form (embedded with Remarkety)