Remarkety helps Magento/Magento2 stores to personalize their email marketing content through cart and browse abandonment campaigns. Apart from getting email addresses of new customers, we also track products viewed/selected, to make personalization and segmentation of email lists easy.
Browse Abandonment
Browse abandonment campaigns are triggered when a customer browses your Magento/Magento2 store and clicks on various products. So, how does Remarkety acquire email addresses from visitors coming to your Magento/Magento2 stores?
Namely when,
- Visitor logs in using their account information for your store.
- Visitor subscribes to newsletter via Remarkety Pop Up in the same session.
- Visitor subscribes to newsletter via default form (embedded with Remarkety).
- Visitor clicks on any link in email sent by you (via Remarkety).*
*Remarkety uses cookies to save the customer's info (identifier token) for 90 days. So next time the customer visits your website, Remarkety will track them and you will be able to followup with relevant campaigns and personal product recommendations.
Magento & Magento2 Stores - Email capture options for cart abandonment
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