Remarkety helps PrestaShop stores to personalize their email marketing content through cart and browse abandonment campaigns. Apart from getting email addresses of new customers, we also track products viewed/selected, to make personalization and segmentation of email lists easy.
Cart abandonment campaigns are triggered when a customer browses your PrestaShop store and clicks on various products, but does not complete the purchase. So, how does Remarkety acquire email addresses from visitors coming to your PrestaShop stores?
When a visitor logs in using their account information for your store.