"bc" as the first name

Question:

I am having an issue where the “name” field for my new registrations is “bc” (which I assume stands for Big Commerce). Is there a way to fix this?

***This case is relevant to Big Commerce stores, only.***

Answer:

This is actually a very common case with Big Commerce accounts. 

These customers are added to your mailing list by subscribing to your mailing list from one of your subscription forms, rather than creating an account or placing an order.

Big Commerce's built in forms has the following hidden input:
<input type="hidden" name="nl_first_name" value="bc">

The HTML subscription form will look something along the lines of: 

<form class="form" action="/subscribe.php" method="post">
    <fieldset class="form-fieldset">
        <input type="hidden" name="action" value="subscribe">
        <input type="hidden" name="nl_first_name" value="bc">
        <input type="hidden" name="check" value="1">
        <div class="form-field">
            <label class="form-label is-srOnly" for="nl_email">Email Address</label>
            <div class="form-prefixPostfix wrap">
                <input class="form-input" id="nl_email" name="nl_email" type="email" value="" placeholder="Your email address">
                <input class="button button--primary form-prefixPostfix-button--postfix" type="submit" value="Subscribe">
            </div>
        </div>
    </fieldset>
</form>

Once you remove the hidden first name field from your form (you don't need it anyways if you are not even asking for first name there), you should not see new subscribers with "bc" as their first name inside Remarkety, moving forward.

 Where to find the embedded for inside my Big Commerce? 

Even though different Big Commerce themes are set up differently, you would most likely be able to find the the BC embedded form inside your BC theme, and more precisely: 

...master/templates/components/common/subscription-form.html

To learn more about contact management inside your Remarkety account, contact your dedicated success manager, or contact support@remarkety.com.