Remarkety helps Shopify stores to personalize their email marketing content through cart and browse abandonment campaigns. Apart from getting email addresses of new customers, we also track products viewed/selected/purchased to make personalization and segmentation of email lists easy.
Cart abandonment campaigns are triggered when a customer puts items in the shopping cart but does not complete the purchase. So, how does Remarkety acquire email addresses from visitors coming to your Shopify stores?
Namely when visitor inputs email in checkout and clicks outside the box.