How to Use the Automatic Prefix for Your Email Subject Lines

As a store owner, it's important to comply with regulations for labeling your emails as ads or promotions. Now, Remarkety offers an automatic solution that makes it easy to label your emails consistently and clearly. In this article, we'll explain how to use the feature and its benefits for you and your customers.

Understanding your regulations

Regulations Before we dive into the feature, it's important to understand the regulations that apply to labeling your newsletters. In the US, for example, the CAN-SPAM Act requires commercial emails to be labeled as such and provide an opt-out option. By complying with these regulations, you can avoid legal issues and maintain customer trust.

Using the Automatic Prefix 

To use the automatic prefix feature, simply define the prefix in your Store Info settings. 
Then, when setting up your newsletter, check the checkbox just below the subject line.
This will add the prefix to the subject line and clearly label your email as an ad or promotion. By using the same prefix consistently, you can ensure that your customers are aware of the nature of the email and have the option to opt-out if necessary.
Here's how it will look in your shoppers' inboxes:


Best Practices for Using the Feature

To make the most of the automatic prefix feature, we recommend the following best practices:
  • Define a clear and concise prefix that accurately describes the nature of your email.
  • Use the feature consistently across all your marketing emails.
  • Monitor and enforce compliance with the feature to ensure consistent use by all store admins.


By using the automatic prefix feature, you can improve compliance with regulations, increase transparency and trust with your customers, and potentially boost open and click-through rates for your marketing emails. We hope this article has been helpful in explaining how to use the feature and its benefits. If you have any further questions or concerns, please don't hesitate to contact our customer support team.
Was this article helpful?
0 out of 0 found this helpful



Please sign in to leave a comment.