Dynamic tags are placeholders used to personalize your email/SMS content by using information you already collected on your contacts or have in your e-commerce data.
Dynamic tags examples can be first name, last name, total number of orders, reward points, etc.
Below is a list of available tags separated into groups. The majority of these tags are applicable to both SMS and email campaigns, unless otherwise noted. For example: *EMAIL ONLY*
Email Tags:
*EMAIL ONLY* {$unsubscribeUrl} - Use this tag as the "href" in your <a> tags, for example:
<a href="{$unsubscribeUrl}">Click here to unsubscribe</a>
*EMAIL ONLY* {$viewInBrowserUrl} - Use this tag as the "href" to support a "view in browser" link, for example:
Can't read this email? <a href="{$viewInBrowserUrl}">Click here</a>
Store info tags:
{$store.name} – Your store name
Hello! Welcome to {$store.name}
{$store.address} – Your store address
{$store.contactEmail} - Store's contact email
{$store.contactName} - Store's contact name (usually, the person who is listed as the account admin)
{$store.url} – Store’s URL
{$store.logoUrl} – Store’s logo URL
{$date.year} - Current year
{$date.month} - Current month (numeric)
{$date.day} - Current day of month
{$store.phone} - Store's phone number
{$store.city} - Store's city
{$store.country} - Store's country
{$store.province} - Store's State/Region/Province
Customer tags (personalization):
{$shopper.firstName} - First name
Hi {$shopper.firstName} !
{$shopper.lastName} - Last name
{$shopper.title} – Title (Mr, Mrs., Dr, etc.)
{$shopper.email} - Contact's email address
{$shopper.countryCode} - Country code (US, CA, etc.)
{$shopper.totalSpent} - All-time total spent
{$shopper.numOrders} - Number of orders
{$shopper.lastOrderDate} - Last order date
{$shopper.address} - Address
{$shopper.city} - City
{$shopper.stateRegion} - State/region
{$shopper.zipCode} - Zip code
{$shopper.phone} - Phone number
{$shopper.customerCredit} - Customer credit
Reward points: {$shopper.rewardsPoints}
Shopper ID: {$shopper.customerId}
Order/Cart Information:
These are fields which are taken form a specific order
{$order.createdOn} - Order date
{$order.total} - Order total (by default the order will be displayed with a currency symbol included)
{$order.shipping} - Order shipping
{$order.discount} - Total discount
{$order.couponCode} - Coupon code used in the order
{$order.orderId} - Order ID/Number
{$order.status.name} - Order status (Shipped, processing, etc.)
{$order.status.code} - Order status code
{$order.itemCount} - Number of items in order/cart
*EMAIL ONLY* {$order.totalTax} - Total tax of the order
Coupons
{$coupon.code} - Coupon code (learn more)
{$coupon.expiration} - Coupon expiration date. If you set an expiration date for the dynamic coupon, you can display it like "Coupon will expire on {$coupon.expiration}".
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