Adding tags to contacts using links

This post will discuss how you can easily apply tags to contacts by sending them links inside any email!

As an example, let's consider a welcome email for a pet store. You would like to ask the contact whether they are a "cat person" or a "dog person". So, you'd design the welcome email to have 2 buttons with links, and when defining the link attributes in the app, you'd add "Dogs" to the "dog" button, and "Cats" to the cat button, as in the example below:


To specify the tag, add the URL query parameter "rm_tag" to the link.

For example, to add parameter to this URL:
You would use:

To add a tag to URL that already have query parameters, use the "&" separator, for example:
Original URL:
URL with tag:




When your recipient clicks on a link with a tag, Remarkety will automatically add this tag to their contact profile. So a user who clicks on the link above will be tagged as a "dog" person.

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