This article will discuss how to apply tags to contacts by clicking a link inside any email!
As an example, let's consider a Welcome email for a pet store. You would like to ask the contact whether they are a "Cat person" or a "Dog person".
So, you'd design the welcome email to have 2 buttons. When defining the link attributes for each button, you'd add a "Dogs" tag to the "dog" button, and a "Cats" tag to the cat button, as in the example below:
To specify the tag, add the URL query parameter "rm_tag" to the link.
For example, to add parameter to this URL:
The final URL will look like this:
To add a tag to URL that already have query parameters, use the "&" separator, for example:
Original URL: https://www.mystore.com/?utm_medium=email
URL with tag: https://www.mystore.com/?utm_medium=email&rm_tag=cat
When a recipient clicks on a link with a tag, Remarkety will automatically add this tag to their contact profile. So a contact who clicks the link above will be tagged as a "dog" person.