Adding tags to contacts using links

This article will discuss how to apply tags to contacts by clicking a link inside any email!

As an example, let's consider a Welcome email for a pet store. You would like to ask the contact whether they are a "Cat person" or a "Dog person".
So, you'd design the welcome email to have 2 buttons. When defining the link attributes for each button, you'd add a "Dogs" tag to the "dog" button, and a "Cats" tag to the cat button, as in the example below:

link_tag_1.png

To specify the tag, add the URL query parameter "rm_tag" to the link.

For example, to add parameter to this URL:

https://www.mystore.com/

The final URL will look like this:

https://www.mystore.com/?rm_tag=cat

To add a tag to URL that already have query parameters, use the "&" separator, for example:
Original URL: https://www.mystore.com/?utm_medium=email
URL with tag: https://www.mystore.com/?utm_medium=email&rm_tag=cat

 

link_tag_2.png

 

When a recipient clicks on a link with a tag, Remarkety will automatically add this tag to their contact profile. So a contact who clicks the link above will be tagged as a "dog" person.

Thank you,
Remarkety team

 

 

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