This post will discuss how you can easily apply tags to contacts by sending them links inside any email!
As an example, let's consider a welcome email for a pet store. You would like to ask the contact whether they are a "cat person" or a "dog person". So, you'd design the welcome email to have 2 buttons with links, and when defining the link attributes in the app, you'd add "Dogs" to the "dog" button, and "Cats" to the cat button, as in the example below:
To specify the tag, add the URL query parameter "rm_tag" to the link.
For example, to add parameter to this URL: https://www.mystore.com/
You would use: https://www.mystore.com/?rm_tag=cat
To add a tag to URL that already have query parameters, use the "&" separator, for example:
Original URL: https://www.mystore.com/?utm_medium=email
URL with tag: https://www.mystore.com/?utm_medium=email&rm_tag=cat
When your recipient clicks on a link with a tag, Remarkety will automatically add this tag to their contact profile. So a user who clicks on the link above will be tagged as a "dog" person.