E.164 Format Phone Numbers

E.164 is an international standard that defines a numbering system for the worldwide Public Switched Telephone Network (PSTN) and some data networks. This standard ensures that phone numbers are globally unique by adhering to its general format.

E.164 Format Overview:

• Numbers are formatted as [+] [country code] [area code and subscriber number]
• Maximum length: Fifteen digits

For example: 

*https://www.twilio.com/docs/glossary/what-e164 

On Remarkety, your contacts' SMS phone numbers must be formatted in the E.164 standard to ensure proper delivery.

Formatting in Microsoft Excel (E.164 protocol):

1. Highlight the column of phone numbers.
2. Under the Home tab, select Format and open Format Cells.
3. Choose a Custom Category
4. Inside the “Type” field, type “+# ?/?” and Hit Enter.
   
   

This adjustment ensures that numbers like 442077056000 convert to +442077056000, aligning with E.164 requirements.

To learn more about uploading contact information via CSV, read here. 

The Power of SMS Marketing with Remarkety

Why Choose SMS Marketing? SMS marketing offers direct engagement with customers, boasting higher open rates and immediacy compared to email. It's an effective way to:

• Promote Offers: Quickly share promotions and discounts directly to customers’ phones.
• Send Alerts: Notify customers about order updates, reminders, and important news.
• Boost Customer Engagement: Engage customers with personalized messages based on their behavior and purchase history.

Benefits of Using Remarkety for SMS Marketing:

• Automated Campaigns: Set up trigger-based messages for events like cart abandonment or welcome sequences.
• Segmentation Tools: Use advanced segmentation to target messages based on customer data, ensuring relevance and increasing conversion rates.
• Unified Platform: Manage both email and SMS campaigns from the same platform for cohesive messaging strategies.
• Detailed Analytics: Track the effectiveness of your SMS campaigns with detailed analytics to refine strategies and improve ROI.

Getting Started with Remarkety’s SMS Features:

1. Ensure your contact numbers are properly formatted in E.164 format.
2. Utilize our built-in tools to segment your audience and craft personalized messages.
3. Monitor campaign performance directly through our analytics dashboard to make data-driven decisions.

Need Help? If you have any questions about formatting your SMS phone numbers or setting up SMS marketing campaigns, please reach out to us at support@remarkety.com. We’re here to help you make the most of your marketing efforts!