Remarkety helps Yahoo stores to personalize their email marketing content through cart and browse abandonment campaigns. Apart from getting email addresses of new customers, we also track products viewed/selected/purchased, to make personalization and segmentation of email lists easy.
Cart abandonment campaigns are triggered when a customer puts items in the shopping cart but does not complete the purchase. So, how does Remarkety acquire email addresses from visitors coming to your Yahoo stores?
- Visitor inputs email in checkout and clicks outside the box.
- Visitor subscribe's to newsletter via Remarkety Pop Up in the same session.