Remarkety helps Yahoo stores to personalize their email marketing content through cart and browse abandonment campaigns. Apart from getting email addresses of new customers, we also track products viewed/selected to make personalization and segmentation of email lists easy.
Browse abandonment campaigns are triggered when a customer browses your Yahoo store, clicks and views various products. So, how does Remarkety acquire email addresses from visitors coming to your Yahoo stores?
1. Visitor subscribe's to newsletter via Remarkety Pop Up in the same session.
2. Visitor clicks on any link in email sent by you (via Remarkety).*