The generated revenue in my Google Analytics does not match the revenue reported by Remarkety

Remarkety is actually more accurate in tracking generated revenue than Google Analytics is.

Google Analytics will only count a conversion when a user clicks a link and makes a purchase all within one user session. 

Remarkety tracks purchases via email address rather than cookies, user sessions, etc. This allows conversions to be counted over a larger window of time and across different devices. By tracking via email address, Remarkety helps you to truly close the loop on a customer conversion.

To read more on how Remarkety tracks conversions, see here: How does Remarkety track conversions.

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