How to Use the Email and SMS Subscription Popup Form


Remarkety's new email and SMS subscription Popup form feature is a great way to collect leads and grow your subscriber list. This tool allows you to create multiple Popups and is designed to enhance your eCommerce marketing strategies by simplifying the subscription process. With a gallery of ready-to-use templates, a rich drag-and-drop template editor, and smooth functionality on both desktop and mobile devices, this feature propels you further toward becoming a Multi-Channel marketing hero!


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Create a new Popup:

  1. From the left menu, click on the "Popups" menu item.
  2. Click "Create New".
  3. Select the "Design" or "Popup Templates" tabs to choose from a variety of templates or create your own design using the drag-and-drop editor.
  4. Edit the email and SMS opt-in form (if needed).
  5. Set the options for your popup (see below).
  6. Don't forget to click "Save".
  7. Copy and paste the JS code into your website's main page. Make sure to add it just before the end </body> tag.

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How to use the Popup form designer

The Popup Form Designer in allows you to create and customize popups for your website. Follow these steps to set up your popup effectively:

  1. Name Your Popup: Give your popup a unique name to easily identify and manage it.
  2. Enable the Popup: Toggle the switch to activate or deactivate the popup on your website.
  3. Set the Trigger
    • When a visitor arrives on the page: Show the popup immediately when the visitor lands.
      After a delay of X ms: Display the popup after a specified delay.
    • When a visitor tries to exit the page: Trigger the popup when the user’s mouse moves towards the browser’s close button.
    • When a visitor scrolls X percent down the page: Show the popup after the user scrolls a certain percentage.
    • Show Once Per User: Enable this to ensure the popup only appears once per user session.
  4. Configure Device Targeting
    • Show on desktop: Display the popup on desktop devices.
    • Show on mobile: Display the popup on mobile devices.
      Remarkety-Popup-Form-Designer show on mobile.png
  5. Set URL Targeting
    • All pages: Display the popup on every page of your website.
    • Show on URL that contains one of:
      • Show the popup on URLs with specified keywords.
      • Do not show on URL that contains one of: Exclude the popup from URLs with specified keywords.
        Remarkety-Popup-Form-Designer URL targeting.png
  6. Position and Alignment
    • Popup Position: Choose where the popup will appear on the screen (e.g., center-center).
    • Text alignment in form inputs: Adjust the text alignment within the form fields (left, center, right).
      position Remarkety-Popup-Form-Designer.png
  7. Customize the Success Message: Use the rich text editor to create a personalized message that users will see after successfully submitting the form.
  8. Other Settings:
    • Enable Double-Optin: Require users to confirm their subscription via email to ensure valid sign-ups and improve engagement.
    • Assign a tag to new subscribers: Automatically tag new subscribers for easier segmentation.
    • Popup close button color: Customize the close button color to match your website’s design.

Multiple Popups

Remember, you’re not limited to just one popup. You can create multiple popups to target different pages or audiences on your website. For example, design specific popups for different landing pages, or create distinct versions for Mobile and Desktop users to ensure an optimal experience across all devices. This flexibility allows you to tailor your messaging and increase engagement effectively.

Remarkety-Popups multi.png


Here is a short video on how to use the popup form editor


Examples of effective subscription popups

  • Time-limited Offer: Create a pop-up that offers a special discount for new subscribers, compelling immediate action.
  • Exclusive Content: Offer access to exclusive content, such as eBooks or webinars, in exchange for email and SMS subscriptions.
  • Membership Club: Invite visitors to join a loyalty program or membership club for special perks, which can lead to increased customer retention.

Why is this feature important for eCommerce marketing?

Popups are a great way to capture the attention of website visitors and encourage them to sign up for your email and SMS lists. By growing your subscriber list, you can reach out to potential customers with targeted marketing messages and promotions. This can help you increase sales and conversions.

The subscription pop-up feature is a crucial tool for eCommerce marketers for several reasons:

  1. List Building: It is a powerful way to build an email and SMS list, which is an asset for any e-commerce business.
  2. Lead Capture: Pop-ups serve as an effective lead capture tool, turning website visitors into potential customers.
  3. Personalization: By tagging subscribers, you can segment your audience and send personalized, targeted messages.
  4. Conversion Rate: Well-timed and well-designed pop-ups can significantly improve conversion rates.
    Compliance: The double opt-in feature helps in maintaining compliance with GDPR and other anti-spam regulations.


Remarkety’s multiple subscription popup form feature offers a sophisticated yet user-friendly approach to capturing leads and building a robust marketing list. By leveraging this tool effectively, eCommerce businesses can enhance their customer engagement and drive growth.

For any assistance or advanced customization, please contact our support team, and we'll be happy to help you optimize your marketing campaigns.


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