Split testing (commonly referred to as "A/B Testing") is a method of testing out which of 2 or more variants of a message produces better engagement with your recipients.
The variants can be different in subject line, content and/or timing. You can test simple things like whether one subject line is better than another in terms of open rates, and more complex questions such as whether (and by how much) a 10% discount outperforms a 5% discount.
With Remarkety, you can test both newsletters and automations. However, the process is a little bit different because of how these two campaign types behave. The details are explained below.
This article goes into details on what elements can be tested, using our A/B testing tool.
To review Remarkety's A/B test's guide to perform basic functionalities, click here
What can I test?
You are able to test anything in the campaign that you believe can affect the customer's engagement to the campaign.
A few commonly tested examples when it comes to abandoned cart emails are:
Email timing
Remarkety's A/B test feature allows you to change the timing of the trigger of each variation.
For example:
Variation A:
Variation B:

Subject lines
Remarkety's A/B test feature allows you to display a different subject line for each variation.
For example:
Variation A:
Variation B:
Segmentation
Remarkety's A/B test feature allows you to target different groups of shoppers on each variation.
***Please note: You are allowed to change the segmentation for different variations in Automation campaign, only.
For example:
Variation A:
Variation B:
Coupon code
Remarkety's A/B test feature allows you to offer different amount of coupons on each variation.
For example:
Variation A:
Variation B:
Product recommendations:
Remarkety's A/B test feature allows you to recommend different product recommendation types on each variation.
For example:
Variation A:
Variation B:
Campaign's design
Remarkety's A/B test feature allows you to change any element in the email's design on each variation. You can have different color CTA for each variation, different text, different images. ***Please note: Although, it is not recommended making too many changes to a campaign's design in the second variation. It will make it more difficult for you to determine what exactly caused the change in engagement rate.
For example:
Variation A:
Variation B:
Sending a A/B Test
When you're ready to send your campaign, go to the "Send Campaign" tab, where you'll see the A/B Test settings.
To learn best practice for sending an AB test for Newsletters/Automations, click here.
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