Remarkety's comprehensive deliverability guide for 2021


Email deliverability is the ability to deliver emails to subscribers' inboxes and is crucial for marketers to asses the likelihood of their email campaigns reaching their subscribers’ inboxes. Deliverability is key to a successful email marketing strategy. After all, subscribers can't engage with emails they never see.

Remarkety offers you the tools to maintain a high deliverability rate. : 

Make sure you have an SPF record set up.

An SPF record is a simple DNS record which tells other email providers (such as Gmail, Outlook, Yahoo, etc) that Remarkety is authorized to send email on your behalf. To set up an SPF record, follow the instructions here.

**It is recommended to advise with your developer on how to implement**


Make sure you set up your DNS records to white label your domain.

DNS records are basically mapping records that tell the DNS server which IP address each domain is associated with, and how to handle requests sent to each domain.

Once set up, your emails will be recognized by the email platforms (Gmail, outlook, etc.), and can verify that it is coming from an authorized source.

A white labeled account will also remove the "via Remarkety" from the emails sent from your account.

Contact to request Remarkety to send your DNS setup instructions.


Make sure all bounced emails and unsubscribes are imported from the previous email providers.

To protect against accidentally adding invalid old email addresses to your contact list, you can import contacts to the suppression list to make sure your list remains clean. Otherwise they just bounce again on our IPs or report the email as spam.


Segment your intended contact list in advance.

We understand that the role of email marketing is crucial to your bottom line. Although, blasting 2 or more emails a day to your entire contact list can result in increased spam reports by annoyed customers, customers unsubscribing from your list, and deterioration of your sending reputation.

Remarkety’s Segments feature allows you to create dynamic lists to target in email campaigns and on Facebook’s boosted campaigns. Remarkety’s Segments feature also allows you to track the performance of the list you created and to track fluctuation in it.

Learn here how to use segments to target your most engaged customers.


Throttle the first few newsletters (Mostly recommended for stores with 20,000 or more contacts)

Email throttling means spreading the number of sent emails you send across a preset timeframe. Slowing down your outgoing email flow may help your reputation as a sender, too. A good sender reputation can result in decreased limits.


Test, Test, and then, Test some more!

Even though Remarkety’s templates are responsive to adapt to any desktop/mobile device, we highly recommend you to test your campaigns on multiple email platforms to make sure everything looks good. It is not in your best interest to send out a campaign without making sure it is flawless.

We recommend using services like Litmus or Email On Acid to properly preview your campaign.

  • Stores with larger contacts lists should warm up their IP by sending their first batch of campaigns to engaged customers, first.

To determine who are engaged customers based on recently active contacts (signup date / last order / email engagement from previous provider).

For stores that didn't use any email provider before, it's a good idea to do a warm up sending first to recently signed up users, because old emails tend to bounce more and effect deliverability for the good recipients.


Email design and content.

We complied a few tips to make sure your content is in order:

  • Keep your subject line simple, direct and avoid subject lines with ALL CAPS, using the word SALE, or anything which can trigger a spam filter.
  • Make sure there is a healthy ratio between image, text, and CTA (Call to Action) terms.
  • Make sure your grammar, spelling and coding is up to the mark.
  • Make sure you attach the correct url to your Call-to-action buttons/terms. A wrong link can be misconstrued by the end-user as a phishing attempt.


For any additional questions, contact


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