Remarkety's Segmentation Glossary

Remarkety’s segmentation conditions are extensive and easy to implement, so you can seamlessly choose a single condition or combine a variety of conditions to target the right contacts for each campaign.

In this article, you'll find all the segmentation glossary available to you.

Customer Information:

  •  Customer's email address/contains does not contain text: This filter will only segment contacts with the a certain text included in their email address. 

Pre selection: Customer email address contains/does not contain text

Post selection:

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  • Customer's address/contains does not contain text: This filter will only segment contacts with a certain text included in their billing address. For example, in case you like to segment all shoppers who's billing address is the Woolworth building.

Pre selection: Customer address contains/does not contain text

Post selection:

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  • Customer's city is/ is not: This filter will only segment contacts with a certain city listed. For example, in case you like to segment all shoppers who Live in Philadelphia.

Pre selection: Customer's city

Post selection:

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  • Customer's state/region is/ is not: This filter will only segment contacts with a certain state/region listed. For example, in case you like to segment all shoppers who Live in Pennsylvania.

Pre selection: Customer's state region

Post selection:

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  • Customer's Gender is: This filter will segment contacts who are listed as one of Male/Female/Unknown (based on your selection). 

Pre selection: Customer's gender

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  • Customer's Opt in status: This filter will segment contacts who are either Yes/No/unknown (based on your selection) 

Pre selection: Opt in status

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  • Customer Tag: This filter will only segment contacts who have a certain tag listed in their profile page.  

Pre selection: Customer's tag

Post selection:

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  • Customer's shopper group: This filter will only segment contacts who are listed under a certain shopper group inside your e-commerce platform. 

Pre selection: Customer's shopper group

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  • Customer's segment: This filter will only segment contacts who are listed under a certain "Segment" in your Remarkety account. To learn more about the Segments feature, click here. 

Pre selection: Customer's segment

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***Special conditions inside the Customer Information section. Only relevant if you have Smile.io integrated to your Remarkety account:

  • Customer's total reward points: This filter allows you to segment based on the number of reward points listed in the contact's profile. You can segment the contact list based on the exact amount of reward points ("="), NOT the exat amount of of reward points, more than (">"), less than ("<"), more/equal to ("=>"), or less/equal to ("=<"). 

 

  • Customer is/is not in Smile.io rewards program:  This filter will segment contacts who are either listed/not listed (based on your selection) in the Smile.io rewards program. 

 

  •  Customer's Smile.io tier: This filter will segment contacts based on their current VIP Tier.

 

To learn more about Remarkety<-->Smile.io integration and the aforementioned conditions, click here. 

 

 

Lifetime purchase history

 

  • Customer's total spending without shipping: This filter will only segment contacts with orders and if their total spending amount (without shipping costs) equal, more, less, more/equal, less/equal, or not the selected value.

Pre selection: Customer's total spending w/o shipping

Post selection:

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  •  Do not send if customer made an order within X days: This filter removes any customer who placed any type order in the past X days from receiving the email campaign. 

Pre selection: Do not send if customer made an order within X days

Post selection:

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  • Customer's last order date: This filter targets customers who's last COMPLETED order date is more/less than a certain days ago. 

Pre selection: Customer's last order date

Post selection:

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  • Customer has/hasn't purchased a certain product: This filter targets customers who purchased/did not purchase a specific product in the past. 

Pre selection: Customer has/hasn't purchased a certain product

Post selection:

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  • Customer has/hasn't a product from category last X days: This filter targets customer who purchased/did not purchase a product from a certain selected category in the last X days. 

Pre selection: Customer has/hasn't purchased a product from category last X days

Post selection:

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  • Customer has/has no cart: This filter targets contacts who has/does not have a cart stored in your e-commerce's data page inside your Remarkety account. 

Pre selection: Customer has/ has no cart

Post selection:

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  • Customer has/hasn't purchased a product from category: This filter targets customers who purchased any product from a certain category, regardless to the date the order was placed.  

Pre selection: Customer has/ has not purchased a product from category

Post selection:

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  • Number of customer’s complete orders: This filter targets contacts with completed orders and if their orders are equal, more, less, more/equal, less/equal, or not the selected value

Pre selection: Number of customer’s complete orders

Post selection:

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  • Customer's total spending: This filter targets customers' total spending amount of  completed orders, and if their orders are equal, more, less, more/equal, less/equal, or not the selected value.

Pre selection: Customer's total spending

Post selection:

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  • Customer has/hasn't purchased a product from vendor: This filter targets only contacts with orders who did/did not purchase a product from a specific vendor. 

Pre selection: Customer has/hasn't purchased a product from vendor

Post selection:

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  • Number of customer’s total orders: This filter targets only contacts who placed a certain amount of orders, regardless of the order status, and if their orders are equal, more, less, more/equal, less/equal, or not the selected value. 

Pre selection: Number of customer’s total orders

Post selection:

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  • Customer has/hasn't purchased a product from manufacturer: This filter targets all shoppers who did/did not purchase an item from a certain manufacturer.

Pre selection: Customer has/hasn't purchased a product from manufacturer

Post selection: 

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  • Customer average order percentile: This filter will divide your shoppers into sub-groups based on their purchasing history.

Pre selection: Customer average order percentile

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*** Each store has a different threshold for assigning each shopper in its assigned percentile - so the numbers you see in the example might not reflect the numbers you will see in your Remarkety account. 

 

  • Customer's last order was between 2 dates: This filter will segment all customer's with orders who's last order placed was between 2 specific dates. 

Pre selection: Customer’s last order was between two dates

Post selection:

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  •  Customer has purchased a product which contains/doesn't contain text: This filter will segment all customers with orders where the order contains a certain value. 

Pre selection: Customer has purchased a product which contains/doesn't contain text

Post selection:

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  • Customer's Average order value: This filter will segment all customers with orders, based on their average order value. 

Pre selection: Customer's Average order value

Post selection: 

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Website activity:

  •  Customer's last website visit: This filter will segment all contacts based on their last time they were recognized browsing your website.

Note: Website tracking needs to be installed in order for Remarkety to track website visits. 

Pre selection: Customer's last website visit

Post selection:

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  •  Customer registered between specific dates: This filter will segment all contacts based on the date range they have subscribed to your mailing list. 

Pre selection: Customer registered between specific dates

Post selection:

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Email Engagement:

  • Customer didn't receive email from group in the last X days: This filter will disregard sending an email if a contact has received an email from a certain group of campaigns. 
     

* In Remarkety, you are only able to group only automation campaigns to one another. 

Pre Selection: Customer didn't receive email from group in the last X days

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  • Customer didn't receive email from campaign in the last X days: This filter will disregard sending an email if a contact has received an email from a certain selected campaign.

Pre Selection: Customer didn't receive email from campaign in the last X days

Post Selection:

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  • Customer's last open date: This filter will target contacts who's last email open date is more/less/equal/not to a specific date. 

Pre selection: Customer's last open date

Post selection:

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  • Customer's email open/click history: This filter will target contact who either (a) open/did not open (b) receive/ did not receive (c) receive but did not open (d) clicked/ did not click (e) received but not clicked a certain selected campaign. 

Pre Selection: Customer's email open/click history 

Post selection:

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  •  Customer has/hasn't purchased from campaign: This filter will target customers who did/did not follow up to place an order after interacting with the selected email campaign. 

Pre selection: Customer has/hasn't purchased from campaign

Post selection: 

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  • Do not send if customer received any email from you recently: This filter will disregard contacts from receiving the email campaign if they received any emails from you in the selected range of days. 

Pre selection: Do not send if customer received any email from you recently

Post selection:

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  • Do not send if the customer was emailed recently by this campaign: This filter will disregard contacts from receiving the email campaign if they received this campaign from you in the selected range of days. 

Pre selection: Do not send if the customer was emailed recently by this campaign

Post selection: 

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Random split:

  • Split to quarters: This filter will divide the intended recipient list to 4 random groups. You may select which one of the 4 groups the email will go out to. 

Pre selection: Split to quarters 

Post selection: 

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  • Split in half: This filter will divide the intended recipient list to 2 random groups. You may select which one of the 2 groups the email will go out to. 

Pre selection: Split in half

Post selection: 

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Order/Cart Information:

Note: This section is only relevant for automation campaigns. You will not find this section when creating newsletter campaigns. 

  • Order contains items from/not from category: This filter will target customers who's order contains items from a selected category.

Pre selection: Order contains items from/not from category

Post selection:

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  • Total amount of order: This filter will target customers who's total amount of order is equal, more, less, more/equal, less/equal, or not the selected value. 

Pre selection: Total amount of order

Post selection: 

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  • Order contains items from/not from vendor: This filter will target customers who's order contains items from a selected vendor.

Pre selection: Order contains items from/not from vendor

Post selection:

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  • Order contains/does not contain certain products: This filter will target customers who's order contains the selected item/s. 

Pre selection: Order contains/does not contain certain products

Post selection:

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  • Order has products which contains/not contain text: This filter will target customers who's order contains a certain keyword.

Pre selection:  Order has products which contains/not contain text

Post selection:

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For any additional questions regarding Remarkety's segmentation conditions, contact support@remarkety.com

 

 

 

 

 

 

 

 

 

 

 

 

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